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Why digital natives prefer reading in print. Yes, you read that right.
I’ve just come across themes amazing article entitled “Why digital natives prefer reading in print. Yes, you read that right.” It examines the preferred reading habits of young people who have only ever known a digital world. Read More
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Top ad CEO urges agencies and their clients to spend more on print
The CEO of one of the world’s biggest ad agencies has criticised agencies and their customers for spending too much on the internet and too little on print. In a recent article that appeared in the proprint.com. Read More
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Consumers prefer printed catalogues when making buying decisions
A recent article in the printing trade newsletter proprint.com.au quotes research by Roy Morgan research which found that almost half of consumers say the best source of information on buying groceries is the printed catalogue — almost two and a half times more than favour the internet. Read More
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